MY COPYWRITING

Writing copy is like casting a spell.

If you do it properly, you can grab hold of people’s thoughts and emotions.

You can take them on an inspiring journey. You can pull on their emotions to make them laugh, cry, or think.

You can even change their reality.

When I write, I like to get a crystal clear image of my reader… for example, right now I’m thinking of you.

You’re a manager at a company going through some growing pains.

You’re ready to grow your team, but hiring someone is a big decision.

The person you bring on needs to be qualified, yes… but that’s the easy part.

Your dream candidate does so much more than check the boxes of your job listing.

You want someone who is a self-starter. You don’t want to have to babysit or micro-manage them all day.

You want someone who is great cultural fit. They’re positive, encouraging, and ambitious… the kind of person you’d wanna grab lunch with, or invite to the neighborhood barbecue. 

And you want someone who is hungry. They’re eager to make a difference, move the needle, and make you look good.

If that sounds like you, you might enjoy seeing some past examples of my work, along with some of my stats.

Read Some Of My Writing

  • Win-loss 101: Kicking of your first win-loss analysis project
    This is the first in the 6-part win-loss 101 series. The purpose of this series was to help prospects implement their first win-loss analysis projects. In doing so, we could demonstrate the value of the data gleaned from win-loss interviews while also detailing the amount of effort and work that goes into running (and maintaining) a successful win-loss analysis program. This series was responsible for helping several buyers create an internal business case for a win-loss analysis program, and clearly communicate to decisionmakers why it should be outsourced.

  • Win-loss analysis: DIY vs. Third party
    One of the primary objections sales reps were receiving with regard to implementing win-loss analysis products and services was, “We can just do this ourselves.” I wrote this article to demonstrate the time, energy, and resources required to implement a successful win-loss analysis program compared to outsourcing it. This article has been used in many deals to help prospects understand the value of outsourcing their win-loss efforts.

  • 5 Lies your CRM is telling you about your buyers
    This article was written to demonstrate the failings of CRM data—the go-to data source for revenue leaders—when attempting to understand buyer behaviors. It clearly showed how win-loss analysis data is a far superior and accurate data source.

  • The true ROI of win-loss analysis
    Prior to this article/research study, the company was struggling to attribute a clear ROI to win-loss analysis efforts. This piece enabled sales reps to provide buyers with actual numbers they could include in a business case to help quantify the benefits of purchasing win-loss tools.

  • The evolution of a win-loss analysis program
    This piece was written to help buyers understand the process they will go through to develop a comprehensive win-loss analysis program.

  • Seriously. What’s the Point of Marriage? | Thrive Global
    I originally wrote this article for The Gottman Institute. It was one of their highest-performing articles for several months, and eventually got repurposed on Thrive Global, and shared by Ariana Huffington herself.

  •  The Secret Your Therapist Is Keeping From You | Medium
    I wrote this article to show people how to choose a therapist. Most people don’t realize that not all therapists are created equal. 

  • Commentary: How To Prevent Another Tragedy Like Pittsburgh | Salt Lake Tribune
    I’ve been heavily involved in interfaith work with One America Movement, and wrote this article in response to the Pittsburg shooting in 2017.

  • 5 Things You’re Doing to Bring Out The Worst In Your Partner | Good Men Project
    Sometimes we do small things that bring out the worst in others without even realizing it. I wrote this piece to shine a light on some of those things.

Epic Husband’s Experiment

My most recent program was created especially for men who feel that despite their best efforts, they’re constantly failing as husbands.
 
Their temper seems to get shorter and shorter.
 
Their partner desires them less and less.
 
And they don’t feel respected, admired, or adored by their partner anymore.
 
Over 50 men applied to the program, and nearly 30% of the applications contained mentioned how my emails or the sales page perfectly (and maybe even creepily) described their life.
 
Comments like those (some are listed below) are like music to my inner-copywriter’s heart.
 
 
And here’s what my applicants were saying:

“Almost everything on the checklist of ‘Why you might be a good fit,’ applies to me. Also, looking for increased accountability… I think this is just what I would need.”

“The descriptions of the type of person and relationships that this approach would be beneficial for, is like reading my own bio.”

“All of the things you wrote I feel, and we are going through.”

“Based on your email, I fit all of the categories. It’s an unfortunate truth and a big pill to swallow.”

“Everything that’s described in the Epic Husbands Experiment description fits me perfectly. I’m out of hope to fix my marriage on my own.”

How To Prevent Another Shooting Like Pittsburgh

One America Movement

Several years ago I saw a desperate need in my community.
 
People (including myself) were so siloed, isolated, and even segregated that I could sense a growing intolerance, prejudice, and avoidance of those who looked, lived, or worshiped differently.
 
So, I decided to do something about it.
 
With the help of Andy at One America Movement – a nonprofit dedicated to eliminating toxic polarization across political, racial, and religious divides by solving problems that matter – I volunteered to organize a series of events in collaboration with the Jewish, Muslim, and Mormon populations in Utah.
 
At each event, we shared a meal, had meaningful conversations, learned about each other’s beliefs, and often performed service projects for the local community.
 
On the morning of our third event, which was to be held at the beautiful Temple Har Shalom in Park City, I woke up to see news of a tragic shooting at a Jewish synagogue in Pittsburgh.
 

The tragedy made me ill. So, I wrote down my feelings and sent them to the Salt Lake Tribune to be published as an OpEd.  (You can read it here.)

The article rippled through our community, and most importantly, helped to heal the hearts and calm the minds of some of my Jewish neighbors.
 
It’s amazing how a well-told story can have that kind of impact.

Email Campaigns

One of my favorite marketing mediums is email.
 
As Seth Godin says:
 
“Permission Marketing is the tool that unlocks the power of the internet.”
 
I’ve studied some of the best copywriters on the internet: Neville Medhora, Andre Chaperon, Ramit Sethi, Sarah Temte, and so many more.
 
I’ve learned about crafting the perfect Seinfeld Sequence.
 
I’ve seen the power and profit that comes from a highly-segmented list.
 
I’ve developed strategies to get open rates above 90% for important campaigns.
 
And I’ve learned about the importance of constantly growing and refreshing your list with relevant customers, and sending them through the right automated sequence to build trust and help them find solutions to their problems.
 
Email is one of the only digital marketing mediums that has withstood the test of time online. It’s been the source of hundreds of thousands of dollars in revenue for my business.
 
Here are some stats from some of my automated sequences. Pay attention to open rates and click-through rates: