Copywriting

Writing copy is like casting a spell.

If you do it properly, you can grab hold of people’s thoughts and emotions.

You can take them on an inspiring journey. You can pull on their emotions to make them laugh, cry, or think.

You can even change their reality.

When I write, I like to get a crystal clear image of my reader… for example, right now I’m thinking of you.

You’re a manager at a company going through some growing pains.

You’re ready to grow your team, but hiring someone is a big decision.

The person you bring on needs to be qualified, yes… but that’s the easy part.

Your dream candidate does so much more than check the boxes of your job listing.

You want someone who is a self-starter. You don’t want to have to babysit or micro-manage them all day.

You want someone who is great cultural fit. They’re positive, encouraging, and ambitious… the kind of person you’d wanna grab lunch with, or invite to the neighborhood barbecue. 

And you want someone who is hungry. They’re eager to make a difference, move the needle, and make you look good.

If that sounds like you, you might enjoy seeing some past examples of my work, along with some of my stats.

Read Some Of My Writing

Epic Husband’s Experiment

My most recent program was created especially for men who feel that despite their best efforts, they’re constantly failing as husbands.
 
Their temper seems to get shorter and shorter.
 
Their partner desires them less and less.
 
And they don’t feel respected, admired, or adored by their partner anymore.
 
Over 50 men applied to the program, and nearly 30% of the applications contained mentioned how my emails or the sales page perfectly (and maybe even creepily) described their life.
 
Comments like those (some are listed below) are like music to my inner-copywriter’s heart.
 
 
And here’s what my applicants were saying:

“Almost everything on the checklist of ‘Why you might be a good fit,’ applies to me. Also, looking for increased accountability… I think this is just what I would need.”

“The descriptions of the type of person and relationships that this approach would be beneficial for, is like reading my own bio.”

“All of the things you wrote I feel, and we are going through.”

“Based on your email, I fit all of the categories. It’s an unfortunate truth and a big pill to swallow.”

“Everything that’s described in the Epic Husbands Experiment description fits me perfectly. I’m out of hope to fix my marriage on my own.”

How To Prevent Another Shooting Like Pittsburgh

One America Movement

Several years ago I saw a desperate need in my community.
 
People (including myself) were so siloed, isolated, and even segregated that I could sense a growing intolerance, prejudice, and avoidance of those who looked, lived, or worshiped differently.
 
So, I decided to do something about it.
 
With the help of Andy at One America Movement – a nonprofit dedicated to eliminating toxic polarization across political, racial, and religious divides by solving problems that matter – I volunteered to organize a series of events in collaboration with the Jewish, Muslim, and Mormon populations in Utah.
 
At each event, we shared a meal, had meaningful conversations, learned about each other’s beliefs, and often performed service projects for the local community.
 
On the morning of our third event, which was to be held at the beautiful Temple Har Shalom in Park City, I woke up to see news of a tragic shooting at a Jewish synagogue in Pittsburgh.
 

The tragedy made me ill. So, I wrote down my feelings and sent them to the Salt Lake Tribune to be published as an OpEd.  (You can read it here.)

The article rippled through our community, and most importantly, helped to heal the hearts and calm the minds of some of my Jewish neighbors.
 
It’s amazing how a well-told story can have that kind of impact.

Email Campaigns

One of my favorite marketing mediums is email.
 
As Seth Godin says:
 
“Permission Marketing is the tool that unlocks the power of the internet.”
 
I’ve studied some of the best copywriters on the internet: Neville Medhora, Andre Chaperon, Ramit Sethi, Sarah Temte, and so many more.
 
I’ve learned about crafting the perfect Seinfeld Sequence.
 
I’ve seen the power and profit that comes from a highly-segmented list.
 
I’ve developed strategies to get open rates above 90% for important campaigns.
 
And I’ve learned about the importance of constantly growing and refreshing your list with relevant customers, and sending them through the right automated sequence to build trust and help them find solutions to their problems.
 
Email is one of the only digital marketing mediums that has withstood the test of time online. It’s been the source of hundreds of thousands of dollars in revenue for my business.
 
Here are some stats from some of my automated sequences. Pay attention to open rates and click-through rates: